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Compact case
Supplement
-
Reference no. 9-596-002
Subject category: Marketing
Authors: Alvin J Silk; Bruce Isaacson
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 21 May 1996
Length: 3 pages
Data source: Field research
Topics: Consumer marketing; Marketing management; Marketing strategy; Brands; Pricing
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Abstract

Supplements the (A) case.
Case
-
Reference no. 9-596-001
Subject category: Marketing
Authors: Alvin J Silk; Bruce Isaacson
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 22 December 1997
Length: 20 pages
Data source: Field research
Topics: Consumer marketing; Marketing management; Marketing strategy; Pricing; Brands
View full details
Compact case
Supplement
-
Reference no. 9-506-S28
Spanish language
Subject category: Marketing
Authors: Alvin J Silk; Bruce Isaacson
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 21 May 1996
Revision date: 10-May-2019
Length: 3 pages
Data source: Field research
Topics: Consumer marketing; Marketing management; Marketing strategy; Brands; Pricing
View full details

About

Abstract

Supplements the (A) case.

Related

Case
-
Reference no. 9-596-001
Subject category: Marketing
Authors: Alvin J Silk; Bruce Isaacson
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 22 December 1997
Length: 20 pages
Data source: Field research
Topics: Consumer marketing; Marketing management; Marketing strategy; Pricing; Brands
View full details
Compact case
Supplement
-
Reference no. 9-506-S28
Spanish language
Subject category: Marketing
Authors: Alvin J Silk; Bruce Isaacson
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 21 May 1996
Revision date: 10-May-2019
Length: 3 pages
Data source: Field research
Topics: Consumer marketing; Marketing management; Marketing strategy; Brands; Pricing
View full details