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Case
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Reference no. 9-596-015
Subject category: Marketing
Authors: John A Quelch
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 5 January 1998
Length: 13 pages
Data source: Field research

Abstract

Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages.
Location:
Industries:
Other setting(s):
1994

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Abstract

Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages.

Settings

Location:
Industries:
Other setting(s):
1994

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