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Note
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Reference no. 9-500-005
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 7 March 2003
Length: 21 pages
Topics: Consumer marketing; Marketing strategy; Target markets
Share a link: https://casecent.re/p/43035
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Abstract

An elementary treatment of all aspects of marketing strategy. Intended as a supplement to case discussions in the early stages of an introductory marketing course. A rewritten version of an earlier note.
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Abstract

An elementary treatment of all aspects of marketing strategy. Intended as a supplement to case discussions in the early stages of an introductory marketing course. A rewritten version of an earlier note.

Related

Sorry, this product has no related items.