More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-500-009
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School); Perry L Fagan (Harvard Business School); Rajiv Lal (Stanford Graduate School of Business, Stanford University)
Published by: Harvard Business Publishing
Published in: 1999
Length: 18 pages
Data source: Field research
Topics: Business communication; Investment management; Emerging markets; Change management; Product management; Marketing communications; Marketing management; Strategic planning; Business expansion; Internet; Branding
Share a link: https://casecent.re/p/43037
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it.
Location:
United States
Industry:
Software development industry
Size:
USD5 million revenues, 70 employees
Other setting(s):
1999
Teaching note
-
Reference no. 5-501-062
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 24 January 2001
Length: 7 pages
View full details

About

Abstract

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it.

Settings

Location:
United States
Industry:
Software development industry
Size:
USD5 million revenues, 70 employees
Other setting(s):
1999

Related

Teaching note
-
Reference no. 5-501-062
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 24 January 2001
Length: 7 pages
View full details