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Reference no. 9-500-020
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 3 May 2000
Length: 8 pages
Topics: Pricing;

Abstract

Provides general managers with a framework with which they can structure and understand pricing decisions. Draws examples from existing HBS case materials.

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Abstract

Provides general managers with a framework with which they can structure and understand pricing decisions. Draws examples from existing HBS case materials.

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