Product details

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Condensed version
-
Reference no. 9-500-039
Subject category: Marketing
Authors: Samuel Chun
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 9 November 1999

Abstract

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories.
Location:
Industry:
Size:
USD2 billion revenues
Other setting(s):
1992

About

Abstract

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories.

Settings

Location:
Industry:
Size:
USD2 billion revenues
Other setting(s):
1992

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