VerticalNet (www.verticalnet.com)

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Case

Reference no. 9-500-041

Subject category: Marketing

Authors: Das Narayandas (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1999

Version: 27 June 2000

Length: 25 pages

Data source: Field research

Topics: Business models; Business-to-business (B2B); Internet

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Abstract

VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm''s business model without negatively affecting his current franchise.

Location:

Pennsylvania

Size:

7,300 employees, USD25 million revenues

Other setting(s):

1999