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Case
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Reference no. 9-500-050
Subject category: Marketing
Authors: David J Arnold (Harvard Business School); Suresh Chand (Purdue University)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 24 July 2000
Length: 13 pages
Data source: Field research
Topics: China; Clothing; Distribution channels; Emerging markets; International marketing; Retailing
Share a link: https://casecent.re/p/43052
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Abstract

Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market.; To examine the dynamics of retailing and licensed brand products in an emerging market.
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Abstract

Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market.; To examine the dynamics of retailing and licensed brand products in an emerging market.

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