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Reference no. 9-500-065
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School); Youngme Moon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 9 November 2000
Length: 20 pages
Topics: Auctions; Electronic commerce; Internet; Marketing management; Pricing
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Abstract

Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges.
Note
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Reference no. 9-507-S13
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School); Youngme Moon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 9 November 2000
Length: 22 pages
Data source: Generalised experience
Topics: Auctions; Marketing management; Pricing; Internet
View full details

About

Abstract

Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges.

Related

Note
-
Reference no. 9-507-S13
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School); Youngme Moon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 9 November 2000
Length: 22 pages
Data source: Generalised experience
Topics: Auctions; Marketing management; Pricing; Internet
View full details