Subject category:
Marketing
Published by:
Harvard Business Publishing
Length: 7 pages
Data source: Field research
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Abstract
Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the roles and duties of agents and sports management firms.; Students must assess the advantages and disadvantages for the athlete of an individual agent versus a management firm.
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Abstract
Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the roles and duties of agents and sports management firms.; Students must assess the advantages and disadvantages for the athlete of an individual agent versus a management firm.