Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 April 2003
Length: 23 pages
Data source: Field research
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Abstract
Describes the evolution of Zucamor and its business strategy, particularly after the opening of the Argentine economy in 1992-93. Traces the action that led to its association with U.S. paper giant Union Camp. Poses some of the critical challenges faced by the company''s new management.; To explore the impact of globalization and market commoditization and discuss actions to put value back into the business.
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 April 2003
Length: 25 pages
Data source: Field research
About
Abstract
Describes the evolution of Zucamor and its business strategy, particularly after the opening of the Argentine economy in 1992-93. Traces the action that led to its association with U.S. paper giant Union Camp. Poses some of the critical challenges faced by the company''s new management.; To explore the impact of globalization and market commoditization and discuss actions to put value back into the business.
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 April 2003
Length: 25 pages
Data source: Field research