Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 12 December 2001
Length: 13 pages
Data source: Published sources
Abstract
Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 12 December 2001
Length: 15 pages
Data source: Published sources
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Abstract
Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.
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Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 12 December 2001
Length: 15 pages
Data source: Published sources