Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 23 November 1999
Share a link:
https://casecent.re/p/43095
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product through the agricultural distribution network. DuPont must choose the best business model to manage this large and unwieldy value chain.
Location:
Industries:
Size:
98,000 employees, USD46 billion revenues
Other setting(s):
1999
Spanish language
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 23 November 1999
Revision date: 10-May-2019
About
Abstract
DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product through the agricultural distribution network. DuPont must choose the best business model to manage this large and unwieldy value chain.
Settings
Location:
Industries:
Size:
98,000 employees, USD46 billion revenues
Other setting(s):
1999
Related
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 23 November 1999
Revision date: 10-May-2019