Product details

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Compact case
Case
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Reference no. 9-600-051
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 23 November 1999
Length: 4 pages
Data source: Published sources

Abstract

DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product through the agricultural distribution network. DuPont must choose the best business model to manage this large and unwieldy value chain.
Location:
Size:
98,000 employees, USD46 billion revenues
Other setting(s):
1999

About

Abstract

DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product through the agricultural distribution network. DuPont must choose the best business model to manage this large and unwieldy value chain.

Settings

Location:
Size:
98,000 employees, USD46 billion revenues
Other setting(s):
1999

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