Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 15 June 2000
Length: 23 pages
Data source: Field research
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Abstract
Edward Jones is a leading, highly profitable retail brokerage firm with a unique strategy very different from those of its rivals. The case describes Jones's activities and allows a rich discussion of its positioning choices, supporting activities, and tradeoffs. Jones must cope with a rapidly evolving industry, which, at least on the surface, is a threat to its strategy.
Location:
Industries:
Size:
USD1 billion revenues; 11,000 employees
Other setting(s):
1999
Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 15 June 2000
About
Abstract
Edward Jones is a leading, highly profitable retail brokerage firm with a unique strategy very different from those of its rivals. The case describes Jones's activities and allows a rich discussion of its positioning choices, supporting activities, and tradeoffs. Jones must cope with a rapidly evolving industry, which, at least on the surface, is a threat to its strategy.
Settings
Location:
Industries:
Size:
USD1 billion revenues; 11,000 employees
Other setting(s):
1999
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 15 June 2000