Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 31 July 2009
Length: 24 pages
Data source: Field research
Abstract
Describes a leading fast food operator/franchiser trying to consolidate and standardize its operations worldwide and focus its efforts on a few key markets. Lends itself to a discussion of how global the fast food industry is, whether Tricon''s new international strategy is consistent with industry structure and its competitive position, and, if so, which country markets to focus on.
Size:
500, 000 employees
Other setting(s):
1997
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 7 March 2011
Length: 20 pages
Data source: Field research
About
Abstract
Describes a leading fast food operator/franchiser trying to consolidate and standardize its operations worldwide and focus its efforts on a few key markets. Lends itself to a discussion of how global the fast food industry is, whether Tricon''s new international strategy is consistent with industry structure and its competitive position, and, if so, which country markets to focus on.
Settings
Size:
500, 000 employees
Other setting(s):
1997
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 7 March 2011
Length: 20 pages
Data source: Field research