Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 28 March 2008
Length: 23 pages
Data source: Field research
Abstract
Husky, a Canadian maker of injection molding systems, has established an enviable position in the market for plastics processing equipment. The company builds the highest performance systems in the business and charges a hefty premium for them. Husky is enjoying robust growth and record profits in 1996 when competitors attack its core markets. As financial results deteriorate rapidly, founder and CEO Robert Schad must decide how to defend Husky's traditional markets and whether to expand beyond those markets.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 30 January 2006
Length: 21 pages
Data source: Field research
Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 9 March 2001
Length: 25 pages
Data source: Field research
About
Abstract
Husky, a Canadian maker of injection molding systems, has established an enviable position in the market for plastics processing equipment. The company builds the highest performance systems in the business and charges a hefty premium for them. Husky is enjoying robust growth and record profits in 1996 when competitors attack its core markets. As financial results deteriorate rapidly, founder and CEO Robert Schad must decide how to defend Husky's traditional markets and whether to expand beyond those markets.
Settings
Location:
Size:
USD600 million revenues, 1,700 employees
Other setting(s):
1996
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 30 January 2006
Length: 21 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 9 March 2001
Length: 25 pages
Data source: Field research