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Prize winner
Case
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Reference no. 9-799-158
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 6 June 1999
Length: 31 pages
Data source: Published sources

Abstract

After years of success with its vaunted 'Direct Model' for computer manufacturing, marketing, and distribution, Dell Computer Corp faces efforts by competitors to match its strategy. This case describes the evolution of the personal computer industry, Dell's strategy, and efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell's approach. Students are called on to formulate strategic plans of action for Dell and its various rivals.
Size:
USD19 billion revenues
Other setting(s):
1998

About

Abstract

After years of success with its vaunted 'Direct Model' for computer manufacturing, marketing, and distribution, Dell Computer Corp faces efforts by competitors to match its strategy. This case describes the evolution of the personal computer industry, Dell's strategy, and efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell's approach. Students are called on to formulate strategic plans of action for Dell and its various rivals.

Settings

Size:
USD19 billion revenues
Other setting(s):
1998

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