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Case
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Reference no. 9-800-001
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Published in: 1999

Abstract

Texan entrepreneur Trisha Wilson has founded an interior design firm and watched it grow into one of the most successful firms in the hospitality design services industry. After 20 years of building a company that is truly a reflection of her own personality, Wilson grapples with changes in the firm''s work environment during growth, and what will happen to the firm when it comes time for her to retire. Does she have the proper systems in place to ensure that the "Wilson way" of doing business can be replicated and scaled?; Examines how a company can be a reflection of the founder''s personality, style, and individual creativity. Students will consider the work environment Wilson has developed with her team of principals, and which elements--if any--can be scaled up as she moves the firm beyond Dallas and takes on larger, more demanding projects. Students will analyze how the work gets done and contemplate how it might be accomplished without the presence of Wilson herself. In so doing, they will determine if there is a process for institutionalizing creativity.

About

Abstract

Texan entrepreneur Trisha Wilson has founded an interior design firm and watched it grow into one of the most successful firms in the hospitality design services industry. After 20 years of building a company that is truly a reflection of her own personality, Wilson grapples with changes in the firm''s work environment during growth, and what will happen to the firm when it comes time for her to retire. Does she have the proper systems in place to ensure that the "Wilson way" of doing business can be replicated and scaled?; Examines how a company can be a reflection of the founder''s personality, style, and individual creativity. Students will consider the work environment Wilson has developed with her team of principals, and which elements--if any--can be scaled up as she moves the firm beyond Dallas and takes on larger, more demanding projects. Students will analyze how the work gets done and contemplate how it might be accomplished without the presence of Wilson herself. In so doing, they will determine if there is a process for institutionalizing creativity.

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