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Case
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Reference no. 9-800-136
Subject category: Entrepreneurship
Authors: John T Gourville (Harvard Business School); Joseph B Lassiter III (Harvard Business School); Michael J Roberts (Harvard Business School); Sammi Wong (I S Corporate Limited)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 11 February 2004
Length: 28 pages
Data source: Field research
Topics: Market research; Marketing management; Product development; Software; World Wide Web
Share a link: https://casecent.re/p/43214
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Abstract

Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their websites. Describes the use of ''concept engineering'' tools to interview customers, determine their needs and the resulting product requirements, and prioritize these requirements as the basis for a product and marketing strategy. Expose students to concept engineering for customer interviewing and product development.
Teaching note
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Reference no. 5-804-154
Subject category: Entrepreneurship
Authors: Joseph B Lassiter III (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 24 February 2004
Length: 13 pages
View full details

About

Abstract

Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their websites. Describes the use of ''concept engineering'' tools to interview customers, determine their needs and the resulting product requirements, and prioritize these requirements as the basis for a product and marketing strategy. Expose students to concept engineering for customer interviewing and product development.

Related

Teaching note
-
Reference no. 5-804-154
Subject category: Entrepreneurship
Authors: Joseph B Lassiter III (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 24 February 2004
Length: 13 pages
View full details