Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-800-136
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 11 February 2004
Length: 28 pages
Data source: Field research

Abstract

Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their websites. Describes the use of ''concept engineering'' tools to interview customers, determine their needs and the resulting product requirements, and prioritize these requirements as the basis for a product and marketing strategy. Expose students to concept engineering for customer interviewing and product development.

About

Abstract

Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their websites. Describes the use of ''concept engineering'' tools to interview customers, determine their needs and the resulting product requirements, and prioritize these requirements as the basis for a product and marketing strategy. Expose students to concept engineering for customer interviewing and product development.

Related