Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 11 February 2004
Length: 28 pages
Data source: Field research
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Abstract
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their websites. Describes the use of ''concept engineering'' tools to interview customers, determine their needs and the resulting product requirements, and prioritize these requirements as the basis for a product and marketing strategy. Expose students to concept engineering for customer interviewing and product development.
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 24 February 2004
Length: 13 pages
About
Abstract
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their websites. Describes the use of ''concept engineering'' tools to interview customers, determine their needs and the resulting product requirements, and prioritize these requirements as the basis for a product and marketing strategy. Expose students to concept engineering for customer interviewing and product development.
Related
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 24 February 2004
Length: 13 pages