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Case
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Reference no. 9-800-211
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Charmaine Ess (Harvard Business School); Ann O'Hara (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 3 December 1999
Length: 23 pages
Data source: Field research
Topics: Entrepreneurial management; Diversification; Service management; Internet
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Abstract

Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came a difficult choice: How should Sendwine.com spend the venture capital money it subsequently had attracted? Should the company consolidate its niche position in wine gift-giving? Or should it aggressively expand into new gift-giving categories under the 'Send.com' name?
Location:
Massachusetts
Size:
46 employees
Other setting(s):
1999
Teaching note
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Reference no. 5-801-198
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Abby Hansen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 15 November 2000
Length: 16 pages
View full details

About

Abstract

Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came a difficult choice: How should Sendwine.com spend the venture capital money it subsequently had attracted? Should the company consolidate its niche position in wine gift-giving? Or should it aggressively expand into new gift-giving categories under the 'Send.com' name?

Settings

Location:
Massachusetts
Size:
46 employees
Other setting(s):
1999

Related

Teaching note
-
Reference no. 5-801-198
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Abby Hansen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 15 November 2000
Length: 16 pages
View full details