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Case
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Reference no. 9-899-101
Subject category: Entrepreneurship
Authors: Matthew C Lieb (Harvard Business School); Michael J Roberts (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1999
Length: 23 pages
Data source: Field research
Topics: Entrepreneurial management; Entrepreneurship; Market selection; Plastics; Risk; Risk management; Technology
Share a link: https://casecent.re/p/43243
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Abstract

Describes an interesting plastics technology and an entrepreneur''s attempts to build a business around it. Highlights issues around managing technical and market risk. Teaching purpose: Highlights difficult decisions around building a business off of an unproven platform technology.
Location:
Woburn, MA
Industry:
Plastics
Size:
Start-up, USD2 million revenues
Other setting(s):
1998
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About

Abstract

Describes an interesting plastics technology and an entrepreneur''s attempts to build a business around it. Highlights issues around managing technical and market risk. Teaching purpose: Highlights difficult decisions around building a business off of an unproven platform technology.

Settings

Location:
Woburn, MA
Industry:
Plastics
Size:
Start-up, USD2 million revenues
Other setting(s):
1998

Related

Sorry, this product has no related items.