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Case
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Reference no. 9-899-180
Subject category: Entrepreneurship
Authors: Jeremy Dann; Paul W Marshall
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 9 June 2004
Length: 22 pages
Data source: Field research
Topics: Marketing channels; Entrepreneurial finance; Entrepreneurial management; Suppliers; Product development; Product introduction
Share a link: https://casecent.re/p/43266
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Abstract

Nick Lazaris becomes Keurig's third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company that has made several abortive attempts to launch its new coffee brewing system. Now, problems with crucial suppliers threaten the next proposed launch plan.
Location:
Massachusetts
Size:
16 employees, USD1 million revenues
Other setting(s):
1992-1998
Teaching note
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Reference no. 5-800-113
Subject category: Entrepreneurship
Authors: Jeremy Dann; Paul W Marshall
Published by: Harvard Business Publishing
Published in: 2000
Length: 11 pages
View full details

About

Abstract

Nick Lazaris becomes Keurig's third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company that has made several abortive attempts to launch its new coffee brewing system. Now, problems with crucial suppliers threaten the next proposed launch plan.

Settings

Location:
Massachusetts
Size:
16 employees, USD1 million revenues
Other setting(s):
1992-1998

Related

Teaching note
-
Reference no. 5-800-113
Subject category: Entrepreneurship
Authors: Jeremy Dann; Paul W Marshall
Published by: Harvard Business Publishing
Published in: 2000
Length: 11 pages
View full details