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Case
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Reference no. 9-899-233
Subject category: Entrepreneurship
Authors: Jeremy Dann; Paul W Marshall
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 26 July 1999
Length: 23 pages
Data source: Field research
Topics: Acquisitions; Entrepreneurs; Organizational design; Brands; Business growth; Facilities planning
Share a link: https://casecent.re/p/43280
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Abstract

Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth.
Location:
New York
Size:
USD20 million revenues
Other setting(s):
1997-1999
Teaching note
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Reference no. 5-800-146
Subject category: Entrepreneurship
Authors: Jeremy Dann; Paul W Marshall
Published by: Harvard Business Publishing
Published in: 2000
Length: 15 pages
View full details

About

Abstract

Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth.

Settings

Location:
New York
Size:
USD20 million revenues
Other setting(s):
1997-1999

Related

Teaching note
-
Reference no. 5-800-146
Subject category: Entrepreneurship
Authors: Jeremy Dann; Paul W Marshall
Published by: Harvard Business Publishing
Published in: 2000
Length: 15 pages
View full details