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Management article
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Reference no. B9909A
Published by: Harvard Business Publishing
Published in: "Balanced Scorecard Report", 1999

Abstract

Strategy has never been more important than it is today, write Balanced Scorecard creators Robert Kaplan and David Norton. But the real driver of success in the new economy is the execution of strategy--and this article highlights core principles that help companies do just that. The six principles are: 1) build an executive leadership team to mobilize change, 2) translate the strategy into operational plans, 3) link and align the organization around its strategy, 4) make strategy everyone''s job, 5) link strategy and budgeting, and 6) make strategy a continuous process.

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Abstract

Strategy has never been more important than it is today, write Balanced Scorecard creators Robert Kaplan and David Norton. But the real driver of success in the new economy is the execution of strategy--and this article highlights core principles that help companies do just that. The six principles are: 1) build an executive leadership team to mobilize change, 2) translate the strategy into operational plans, 3) link and align the organization around its strategy, 4) make strategy everyone''s job, 5) link strategy and budgeting, and 6) make strategy a continuous process.

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