Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 29 February 2012
Revision date: 11-Apr-2012
Length: 21 pages
Data source: Generalised experience
Abstract
Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns.
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Abstract
Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns.