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Reference no. 9-297-108
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 29 February 2012
Revision date: 11-Apr-2012
Length: 21 pages
Data source: Generalised experience

Abstract

Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns.

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Abstract

Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns.

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