Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 18 February 1998
Length: 19 pages
Data source: Field research
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Abstract
Depicts a leading Indian pharmaceutical company reacting to changes in its industry by trying to reposition along several dimensions from developing markets to developed ones, from buck drugs toward pharmaceuticals in dosage forms and from reverse-engineering products developed by others toward original research.; To permit a systematic discussion of the pros and cons of scope expansion in response to changes in industry structure.
Portuguese language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 18 February 1998
About
Abstract
Depicts a leading Indian pharmaceutical company reacting to changes in its industry by trying to reposition along several dimensions from developing markets to developed ones, from buck drugs toward pharmaceuticals in dosage forms and from reverse-engineering products developed by others toward original research.; To permit a systematic discussion of the pros and cons of scope expansion in response to changes in industry structure.
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Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 18 February 1998