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Authors: Nick Wreden
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 1999

Abstract

Today, a company''s ability to deliver its message and to communicate with investors, prospects, customers, and the media depends not so much on the subtle intangibles of "positioning," but rather on the measurable immediacy of responsiveness. In our high-pressure era of instant communications, round-the-clock deadlines, and global customers who are open when you''re closed, "right now" is often not soon enough. A single utterance of "no comment" can brand your company as a failure. Here are eight tips from corporate communicators to make sure that your corporate communication program is life-enhancing.

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Abstract

Today, a company''s ability to deliver its message and to communicate with investors, prospects, customers, and the media depends not so much on the subtle intangibles of "positioning," but rather on the measurable immediacy of responsiveness. In our high-pressure era of instant communications, round-the-clock deadlines, and global customers who are open when you''re closed, "right now" is often not soon enough. A single utterance of "no comment" can brand your company as a failure. Here are eight tips from corporate communicators to make sure that your corporate communication program is life-enhancing.

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