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Management article
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Reference no. F99503
Authors: Jerry C Welsh (General Customers - Rest of World)
Published by: Harvard Business Publishing
Published in: "Harvard Business Review - Forethought", 1999
Length: 4 pages
Topics: Philanthropies; Consumer marketing; Marketing strategy
Share a link: https://casecent.re/p/43470
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Abstract

A lot of companies have launched marketing campaigns tied to charitable causes. But according to Jerry Welsh, one of the pioneers of cause-related marketing, most of the programs fail to create real benefits for either the companies or the charities.
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Abstract

A lot of companies have launched marketing campaigns tied to charitable causes. But according to Jerry Welsh, one of the pioneers of cause-related marketing, most of the programs fail to create real benefits for either the companies or the charities.

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Sorry, this product has no related items.