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Management article
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Reference no. U9901C
Authors: Jim Kling
Published by: Harvard Business Publishing
Published in: "Harvard Management Update", 1999
Length: 2 pages

Abstract

Every company''s Web site is a potential gold mine of information--about customers and prospects, about products, about people who are looking for jobs, and anything else that affects your business. Web-based feedback is not just for the marketing department. Managers can benefit from this wealth of information in many ways: using the site''s visitors as virtual focus groups, obtaining instant market feedback, speeding up information flow, finding new hires, etc. This article offers advice on how to tap into the potential of your company''s Web site.

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Abstract

Every company''s Web site is a potential gold mine of information--about customers and prospects, about products, about people who are looking for jobs, and anything else that affects your business. Web-based feedback is not just for the marketing department. Managers can benefit from this wealth of information in many ways: using the site''s visitors as virtual focus groups, obtaining instant market feedback, speeding up information flow, finding new hires, etc. This article offers advice on how to tap into the potential of your company''s Web site.

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