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Management article
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Reference no. U9912C
Authors: Bill Birchard
Published by: Harvard Business Publishing
Published in: "Harvard Management Update", 1999
Length: 3 pages

Abstract

Corporate citizenship has grown far beyond the annual United Way fund. Companies are addressing concerns such as human rights, animal welfare, and community development. Why? Being socially aware is a good way to differentiate yourself from your competitors in an increasingly competitive marketplace. It does not come easy, however, and requires that organizations hold themselves accountable to multiple stakeholders-- employees, local communities, etc. This article from the coauthor of Counting What Counts: Turning Corporate Responsibility to Competitive Advantage defines some steps for integrating corporate citizenship into a corporation.

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Abstract

Corporate citizenship has grown far beyond the annual United Way fund. Companies are addressing concerns such as human rights, animal welfare, and community development. Why? Being socially aware is a good way to differentiate yourself from your competitors in an increasingly competitive marketplace. It does not come easy, however, and requires that organizations hold themselves accountable to multiple stakeholders-- employees, local communities, etc. This article from the coauthor of Counting What Counts: Turning Corporate Responsibility to Competitive Advantage defines some steps for integrating corporate citizenship into a corporation.

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