Published by:
Harvard Business Publishing
Length: 3 pages
Share a link:
https://casecent.re/p/43523
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Corporate citizenship has grown far beyond the annual United Way fund. Companies are addressing concerns such as human rights, animal welfare, and community development. Why? Being socially aware is a good way to differentiate yourself from your competitors in an increasingly competitive marketplace. It does not come easy, however, and requires that organizations hold themselves accountable to multiple stakeholders-- employees, local communities, etc. This article from the coauthor of Counting What Counts: Turning Corporate Responsibility to Competitive Advantage defines some steps for integrating corporate citizenship into a corporation.
About
Abstract
Corporate citizenship has grown far beyond the annual United Way fund. Companies are addressing concerns such as human rights, animal welfare, and community development. Why? Being socially aware is a good way to differentiate yourself from your competitors in an increasingly competitive marketplace. It does not come easy, however, and requires that organizations hold themselves accountable to multiple stakeholders-- employees, local communities, etc. This article from the coauthor of Counting What Counts: Turning Corporate Responsibility to Competitive Advantage defines some steps for integrating corporate citizenship into a corporation.