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Case
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Reference no. 9-199-001
Subject category: Finance, Accounting and Control
Authors: William J Bruns Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 1 October 2004
Length: 22 pages
Data source: Field research
Topics: Profitability; Profitability analysis; Capacity planning; Market research; Customer Relationship Management (CRM); Customer service; Customers; Decision making; Pricing strategy
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Abstract

Custom research is considering stopping service to many clients to eliminate unprofitable work and concentrate on the more profitable client projects.
Location:
United States
Industry:
Marketing research
Size:
USD10 million revenues
Other setting(s):
1990
Teaching note
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Reference no. 5-199-035
Subject category: Finance, Accounting and Control
Authors: William J Bruns Jr (Harvard Business School); Susan Harmeling (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1999
Length: 6 pages
View full details
Compact case
Supplement
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Reference no. 9-199-002
Subject category: Finance, Accounting and Control
Authors: William J Bruns Jr (Harvard Business School); Susan Harmeling (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 20 May 2004
Length: 2 pages
Data source: Field research
Topics: Profitability analysis; Capacity planning; Market research; Customer relationship management; Customer service; Pricing strategy
View full details

About

Abstract

Custom research is considering stopping service to many clients to eliminate unprofitable work and concentrate on the more profitable client projects.

Settings

Location:
United States
Industry:
Marketing research
Size:
USD10 million revenues
Other setting(s):
1990

Related

Teaching note
-
Reference no. 5-199-035
Subject category: Finance, Accounting and Control
Authors: William J Bruns Jr (Harvard Business School); Susan Harmeling (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1999
Length: 6 pages
View full details
Compact case
Supplement
-
Reference no. 9-199-002
Subject category: Finance, Accounting and Control
Authors: William J Bruns Jr (Harvard Business School); Susan Harmeling (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 20 May 2004
Length: 2 pages
Data source: Field research
Topics: Profitability analysis; Capacity planning; Market research; Customer relationship management; Customer service; Pricing strategy
View full details