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Condensed version
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Reference no. 9-199-027
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 1 December 1998

Abstract

The merger of Asea AB and BBC Brown Boveri required a restructuring of operations and a change in organizational cultures. Competitive success also necessitated the benefits of scale while remaining 'local' for political and customer-responsiveness reasons. The case describes these competitive pressures, which resulted in the decision to adopt a matrix organization.To be used with Asea Brown Boveri: The ABACUS System.
Location:
Size:
USD17.8 billion revenues, 150,000 employees
Other setting(s):
1987

About

Abstract

The merger of Asea AB and BBC Brown Boveri required a restructuring of operations and a change in organizational cultures. Competitive success also necessitated the benefits of scale while remaining 'local' for political and customer-responsiveness reasons. The case describes these competitive pressures, which resulted in the decision to adopt a matrix organization.To be used with Asea Brown Boveri: The ABACUS System.

Settings

Location:
Size:
USD17.8 billion revenues, 150,000 employees
Other setting(s):
1987

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