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Case
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Reference no. 9-298-070
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 5 September 2001
Length: 22 pages
Data source: Field research

Abstract

Discusses the start-up strategy at Genset, a French biotech firm. Pascal Brandys, a venture capitalist, and Marc Vasseur, a leading French scientist, must decide how to proceed. Future real options are central to the strategy.
Location:
Industry:
Size:
2 employees
Other setting(s):
1989

About

Abstract

Discusses the start-up strategy at Genset, a French biotech firm. Pascal Brandys, a venture capitalist, and Marc Vasseur, a leading French scientist, must decide how to proceed. Future real options are central to the strategy.

Settings

Location:
Industry:
Size:
2 employees
Other setting(s):
1989

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