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Case
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Reference no. 9-398-086
Subject category: Strategy and General Management
Authors: Joseph L Bower (Harvard Business School); Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 20 March 1998
Length: 20 pages
Data source: Field research
Topics: Succession planning; Mergers & acquisitions (M&A); Corporate strategy
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Abstract

Viacom has built a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal with major opportunities and how Viacom top management should manage the decision-making process.
Location:
New York
Size:
USD12 billion revenues
Other setting(s):
1995-1996
Teaching note
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Reference no. 5-398-174
Subject category: Strategy and General Management
Authors: Joseph L Bower (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 9 July 1998
Length: 13 pages
Data source: Field research
View full details

About

Abstract

Viacom has built a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal with major opportunities and how Viacom top management should manage the decision-making process.

Settings

Location:
New York
Size:
USD12 billion revenues
Other setting(s):
1995-1996

Related

Teaching note
-
Reference no. 5-398-174
Subject category: Strategy and General Management
Authors: Joseph L Bower (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 9 July 1998
Length: 13 pages
Data source: Field research
View full details