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Abstract

Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California.
Locations:
California; Asia; Philippines; Hong Kong
Industry:
Fast food
Size:
USD250 million revenues
Other setting(s):
1987-1997
Teaching note
-
Reference no. 5-399-146
Subject category: Strategy and General Management
Authors: Christopher A Bartlett (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 14 November 2012
Revision date: 30-Nov-2012
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9-303-S11
Spanish language
Subject category: Strategy and General Management
Authors: Christopher A Bartlett (Harvard Business School); Jamie O'Connell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 17 December 2001
Length: 23 pages
Data source: Field research
Topics: Expansion; Implementing strategy; Incentives; International business; Marketing implementation; Multinational corporations; Organizational change
View full details
Compact case
Supplement
-
Reference no. 9-399-113
Subject category: Strategy and General Management
Authors: Christopher A Bartlett (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 2 August 2001
Length: 3 pages
Data source: Field research
Topics: International business; Marketing implementation; Multinational corporations; Expansion; Implementing strategy
View full details

About

Abstract

Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California.

Settings

Locations:
California; Asia; Philippines; Hong Kong
Industry:
Fast food
Size:
USD250 million revenues
Other setting(s):
1987-1997

Related

Teaching note
-
Reference no. 5-399-146
Subject category: Strategy and General Management
Authors: Christopher A Bartlett (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 14 November 2012
Revision date: 30-Nov-2012
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9-303-S11
Spanish language
Subject category: Strategy and General Management
Authors: Christopher A Bartlett (Harvard Business School); Jamie O'Connell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 17 December 2001
Length: 23 pages
Data source: Field research
Topics: Expansion; Implementing strategy; Incentives; International business; Marketing implementation; Multinational corporations; Organizational change
View full details
Compact case
Supplement
-
Reference no. 9-399-113
Subject category: Strategy and General Management
Authors: Christopher A Bartlett (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 2 August 2001
Length: 3 pages
Data source: Field research
Topics: International business; Marketing implementation; Multinational corporations; Expansion; Implementing strategy
View full details