Product details

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Supplement
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Reference no. 9-598-041
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 13 February 1998
Length: 9 pages
Data source: Field research

Abstract

Describes the series of events and processes that led to the formulation of a reinvention plan.
Location:
Size:
USD500 million revenues
Other setting(s):
1997

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Abstract

Describes the series of events and processes that led to the formulation of a reinvention plan.

Settings

Location:
Size:
USD500 million revenues
Other setting(s):
1997

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