Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 24 October 2001
Length: 25 pages
Data source: Field research
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Abstract
SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream wars.; To discuss how strong local companies can defend their position when attacked by multinational entrants.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 18 March 2003
Length: 9 pages
About
Abstract
SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream wars.; To discuss how strong local companies can defend their position when attacked by multinational entrants.
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Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 18 March 2003
Length: 9 pages