Product details

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Compact case
Supplement
-
Reference no. 9-599-047
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 2 July 1999
Length: 4 pages
Data source: Field research
Topics: Incentives; Design

Abstract

A South African health insurance company grapples with designing a financially viable coverage solution for a new prescription drug treatment for male impotence.
Location:
Size:
USD200 million revenues; 500 employees
Other setting(s):
1998

About

Abstract

A South African health insurance company grapples with designing a financially viable coverage solution for a new prescription drug treatment for male impotence.

Settings

Location:
Size:
USD200 million revenues; 500 employees
Other setting(s):
1998

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