Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 07 August 2002
Length: 2 pages
Data source: Field research
Abstract
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which competitors he must contend with, with whom to collaborate, and what core capabilities to build.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 August 2002
Length: 6 pages
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 7 August 2002
Length: 3 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Length: 2 pages
Data source: Field research
About
Abstract
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which competitors he must contend with, with whom to collaborate, and what core capabilities to build.
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Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 August 2002
Length: 6 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 7 August 2002
Length: 3 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Length: 2 pages
Data source: Field research