Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 21 October 2003
Length: 12 pages
Data source: Published sources
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Abstract
An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing.; Permits discussion of general ethical issues in marketing.
Location:
Industry:
Size:
Fortune 500
Other setting(s):
1998
About
Abstract
An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing.; Permits discussion of general ethical issues in marketing.
Settings
Location:
Industry:
Size:
Fortune 500
Other setting(s):
1998