Grupo Industrial Bimbo S.A. (1998)

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. 9-599-066

Subject category: Economics, Politics and Business Environment

Authors: Ray A Goldberg (Harvard Business School); Carin-Isabel Knoop (Harvard Business School); Shyam Sunder (Yale University)

Published by: Harvard Business Publishing

Published in: 1998

Length: 18 pages

Data source: Field research

Topics: Agribusiness; Expansion; Food; International business; Mexico

Share a link: https://casecent.re/p/43746

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

About
Related

Abstract

A leading Mexican agribusiness firm wants to expand in the United States and other locations. How to do so in a manner that utilizes the strengths of the company?; To provide a global look at a world agribusiness firm from the perspective of a leading Mexican food firm.