Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 26 September 2000
Length: 27 pages
Data source: Field research
Abstract
The management of Neiman Marcus, a highly successful luxury goods retailer, is considering ways to grow the business and continue to return in excess of 15% on capital. Among the options on the table is a jewelry store concept called The Galleries.; To understand the context and operations of luxury goods retailing and to evaluate investment/growth options.
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Abstract
The management of Neiman Marcus, a highly successful luxury goods retailer, is considering ways to grow the business and continue to return in excess of 15% on capital. Among the options on the table is a jewelry store concept called The Galleries.; To understand the context and operations of luxury goods retailing and to evaluate investment/growth options.