Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 21 April 1998
Length: 15 pages
Data source: Field research
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Abstract
Becton Dickinson''s Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change in strategy, the resource allocation process continued to allocate development resources to US-targeted products. The teaching purpose is to help students understand how the resource allocation process works in practice, and see that understanding and managing it is an important tool in managing strategic change through innovation.
Location:
Industry:
Size:
Fortune 500, USD2 billion revenues
Other setting(s):
1980-1992
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 13 pages
About
Abstract
Becton Dickinson''s Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change in strategy, the resource allocation process continued to allocate development resources to US-targeted products. The teaching purpose is to help students understand how the resource allocation process works in practice, and see that understanding and managing it is an important tool in managing strategic change through innovation.
Settings
Location:
Industry:
Size:
Fortune 500, USD2 billion revenues
Other setting(s):
1980-1992
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 13 pages