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Case
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Reference no. 9-698-084
Subject category: Entrepreneurship
Authors: Barbara Feinberg (Harvard Business School); Myra M Hart (Harvard Business School); Marco Iansiti (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1998
Length: 29 pages
Data source: Field research
Topics: Consumer products industry; Enterprise management; Entrepreneurship; Innovation; New product marketing
Share a link: https://casecent.re/p/43765
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Abstract

Two entrepreneurs, Andrew Ive and Aldo DiBerlardino, are poised to launch their first product. The decisions they make will have a crucial impact on the future of their company.
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Abstract

Two entrepreneurs, Andrew Ive and Aldo DiBerlardino, are poised to launch their first product. The decisions they make will have a crucial impact on the future of their company.

Related

Sorry, this product has no related items.