More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Supplement
-
Reference no. 9-699-013
Subject category: Production and Operations Management
Authors: Ashok Nimgade (Harvard Business School); Stefan Thomke (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 23 July 2002
Length: 3 pages
Data source: Field research
Topics: Management of change; Market research; Medical supplies; Product development; Research & development; Research methodology; Strategy formulation
Share a link: https://casecent.re/p/43775
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Supplements the (A) case.
Industries:
Manufacturing; Medical supplies
Teaching note
-
Reference no. 5-699-135
Subject category: Production and Operations Management
Authors: Ashok Nimgade (Harvard Business School); Stefan Thomke (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1999
Length: 26 pages
View full details
Case
-
Reference no. 9-602-S05
Spanish language
Subject category: Production and Operations Management
Authors: Stefan Thomke (Harvard Business School); Ashok Nimgade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 13 October 1998
Length: 25 pages
Data source: Field research
Topics: Cause marketing; Innovation; Market research; Change management; Cross-functional management; Problem solving; Community development; Marketing strategy; Strategy execution; Strategy formulation; R&D; Branding; Economics
View full details
Case
-
Reference no. 9-699-012
Subject category: Production and Operations Management
Authors: Ashok Nimgade (Harvard Business School); Stefan Thomke (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 23 July 2002
Length: 23 pages
Data source: Field research
Topics: Market research; R&D; Cause marketing; Marketing strategy; Cross functional management; Change management; Research methodology; Collaborative innovation; Strategy formulation; Barriers to entry; Multibranding; Execution; Community development; Problem solving; Product development
View full details
Compact case
Supplement
-
Reference no. 9-602-S06
Spanish language
Subject category: Production and Operations Management
Authors: Stefan Thomke (Harvard Business School); Ashok Nimgade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 25 September 1998
Length: 3 pages
Data source: Field research
Topics: Market research; Change management; Research methodology; Product development; Strategy formulation; R&D
View full details
Compact case
Supplement
-
Reference no. 9-606-P01
Portuguese language
Subject category: Production and Operations Management
Authors: Stefan Thomke (Harvard Business School); Ashok Nimgade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 23 July 2002
Revision date: 10-May-2019
Length: 3 pages
Data source: Field research
Topics: Market research; Change management; Research methodology; Product development; Strategy formulation; R&D
View full details

About

Abstract

Supplements the (A) case.

Settings

Industries:
Manufacturing; Medical supplies

Related

Teaching note
-
Reference no. 5-699-135
Subject category: Production and Operations Management
Authors: Ashok Nimgade (Harvard Business School); Stefan Thomke (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1999
Length: 26 pages
View full details
Case
-
Reference no. 9-602-S05
Spanish language
Subject category: Production and Operations Management
Authors: Stefan Thomke (Harvard Business School); Ashok Nimgade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 13 October 1998
Length: 25 pages
Data source: Field research
Topics: Cause marketing; Innovation; Market research; Change management; Cross-functional management; Problem solving; Community development; Marketing strategy; Strategy execution; Strategy formulation; R&D; Branding; Economics
View full details
Case
-
Reference no. 9-699-012
Subject category: Production and Operations Management
Authors: Ashok Nimgade (Harvard Business School); Stefan Thomke (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 23 July 2002
Length: 23 pages
Data source: Field research
Topics: Market research; R&D; Cause marketing; Marketing strategy; Cross functional management; Change management; Research methodology; Collaborative innovation; Strategy formulation; Barriers to entry; Multibranding; Execution; Community development; Problem solving; Product development
View full details
Compact case
Supplement
-
Reference no. 9-602-S06
Spanish language
Subject category: Production and Operations Management
Authors: Stefan Thomke (Harvard Business School); Ashok Nimgade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 25 September 1998
Length: 3 pages
Data source: Field research
Topics: Market research; Change management; Research methodology; Product development; Strategy formulation; R&D
View full details
Compact case
Supplement
-
Reference no. 9-606-P01
Portuguese language
Subject category: Production and Operations Management
Authors: Stefan Thomke (Harvard Business School); Ashok Nimgade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 23 July 2002
Revision date: 10-May-2019
Length: 3 pages
Data source: Field research
Topics: Market research; Change management; Research methodology; Product development; Strategy formulation; R&D
View full details