Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 11 March 1999
Length: 19 pages
Data source: Field research
Abstract
Describes an innovating start-up company with a disruptive technology to the large, expensive echocardiography machines that leading cardiologists use to create images of heart functions for diagnostic purposes. Ecton''s machine is small, cheap, portable, and can''t create images as clear as those that large, expensive instruments can make. The entrepreneur is searching for a market for his product, and wonders whether he should sell out or try to build a successful commercial organization.
Location:
Industry:
Size:
USD1 million revenues, 6 employees
Other setting(s):
1998
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 29 March 2000
Length: 8 pages
About
Abstract
Describes an innovating start-up company with a disruptive technology to the large, expensive echocardiography machines that leading cardiologists use to create images of heart functions for diagnostic purposes. Ecton''s machine is small, cheap, portable, and can''t create images as clear as those that large, expensive instruments can make. The entrepreneur is searching for a market for his product, and wonders whether he should sell out or try to build a successful commercial organization.
Settings
Location:
Industry:
Size:
USD1 million revenues, 6 employees
Other setting(s):
1998
Related
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 29 March 2000
Length: 8 pages