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Trilogy is a rapidly growing company taking a highly unusual approach to capturing an enterprise software market (the "selling chain") that is also the target of much larger competitors. The case offers students an opportunity to assess the company''s methods, which the company sees as necessary to satisfy extremely ambitious goals, but which some may view as chaotic and unwise.; Demonstrates an innovative approach to general management adopted by a relatively small, extremely rapidly growing firm as it competes against much larger competitors.