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Case
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Reference no. 9-799-021
Authors: A McGahan
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 16 September 1998
Length: 17 pages
Data source: Published sources

Abstract

Describes the challenges facing the Saturn Corp., General Motor''s (GM) small-car company, as it enters a phase of transferring its knowledge, technology, and experience throughout GM. Describes the urgency of Saturnization at GM and the continuing pressure to retain traditional job design and vertical integration. Used to demonstrate the extraordinary time and expense required in some situations to generate competitive advantage.

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Abstract

Describes the challenges facing the Saturn Corp., General Motor''s (GM) small-car company, as it enters a phase of transferring its knowledge, technology, and experience throughout GM. Describes the urgency of Saturnization at GM and the continuing pressure to retain traditional job design and vertical integration. Used to demonstrate the extraordinary time and expense required in some situations to generate competitive advantage.

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