Subject category:
Strategy and General Management
Product 43822 (9-799-021) has no authors
Published by:
Harvard Business Publishing
Version: 16 September 1998
Length: 17 pages
Data source: Published sources
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Abstract
Describes the challenges facing the Saturn Corp., General Motor''s (GM) small-car company, as it enters a phase of transferring its knowledge, technology, and experience throughout GM. Describes the urgency of Saturnization at GM and the continuing pressure to retain traditional job design and vertical integration. Used to demonstrate the extraordinary time and expense required in some situations to generate competitive advantage.
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Abstract
Describes the challenges facing the Saturn Corp., General Motor''s (GM) small-car company, as it enters a phase of transferring its knowledge, technology, and experience throughout GM. Describes the urgency of Saturnization at GM and the continuing pressure to retain traditional job design and vertical integration. Used to demonstrate the extraordinary time and expense required in some situations to generate competitive advantage.