Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 15 September 1998
Length: 15 pages
Data source: Field research
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Abstract
Chronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of marketing opportunities. Stemberg redefines his supermarket skills as distribution skills and systematically searches for industries where they can be applied.
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 10 March 1998
Length: 16 pages
Data source: Field research
About
Abstract
Chronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of marketing opportunities. Stemberg redefines his supermarket skills as distribution skills and systematically searches for industries where they can be applied.
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Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 10 March 1998
Length: 16 pages
Data source: Field research