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Compact case
Supplement
-
Reference no. 9-898-216
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 18 October 2005
Length: 2 pages
Data source: Field research
Topics: Marketing strategy; Customer relationship management
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Abstract

Supplements the (A) case. A rewritten version of earlier cases.
Teaching note
-
Reference no. 5-397-103
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 5 June 1998
Length: 15 pages
Data source: Field research
View full details
Case
-
Reference no. 9-396-371
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 9 November 2018
Revision date: 19-Dec-2018
Length: 8 pages
Data source: Field research
Topics: Customer relationship management; Marketing strategy; Risk management; Risk mitigation; Employee retention
View full details
Compact case
Supplement
-
Reference no. 9-819-S31
Spanish language
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 18 October 2005
Length: 2 pages
Data source: Field research
Topics: Customer relationship management; Marketing strategy
View full details

About

Abstract

Supplements the (A) case. A rewritten version of earlier cases.

Related

Teaching note
-
Reference no. 5-397-103
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 5 June 1998
Length: 15 pages
Data source: Field research
View full details
Case
-
Reference no. 9-396-371
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 9 November 2018
Revision date: 19-Dec-2018
Length: 8 pages
Data source: Field research
Topics: Customer relationship management; Marketing strategy; Risk management; Risk mitigation; Employee retention
View full details
Compact case
Supplement
-
Reference no. 9-819-S31
Spanish language
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 18 October 2005
Length: 2 pages
Data source: Field research
Topics: Customer relationship management; Marketing strategy
View full details